b4® Hand Sanitizer is taking antiseptic to the next level. The alcohol-free, antimicrobial gel gives the consumer confidence knowing they are protecting themselves against germs, yet inspires an alternative approach to what has become a lifestyle discipline.  The premium, spa-inspired packaging elevates the product to appeal to the most discerning consumer. With nothing else like it on the market, the new sleek pump bottle boasts clean lines with a sophisticated style that provides a luxurious moisturizing feel making it the perfect accompaniment to other luxury brand products.  The travel size amenity and the single-use gel sachets are packaged to deliver the same high-quality product in smaller packaging options.

Not only are you delivering the very best product to your customers, but you are also changing lives.  

The purpose for b4® is to change lives through charitable giving. Created by Midway Advanced Products, b4® is committed to giving 50 percent of the profits from the sale for our unique wellness products to children-focused causes through The Midway Foundation. The Foundation has donated more than $4 million to more than 150 organizations since its inception.

give well – live well®

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Customer Service

Toll-Free 888.522.3868  

Local 713.722.5450  

Midway Advanced Products, LLC – Houston, Texas 77024

Monday – Thursday, 8:00 AM – 5:30 PM CST Friday, 8:00am – 3:00pm CST

General Inquiries: info@b4products.com

For marketing inquiries, please contact: Sam@512NewMedia.com

Charitable Product Donations for Eligible Non-profit Organizations
To be considered for a b4® charitable product donation, you must be a non-profit tax-exempt organization located within the immediate locations where we operate. Individual consumers seeking free samples for themselves or others are not eligible.

Corporate Contribution
Midway Advanced Products, LLC, the brand owner and third party distributor of b4® products, is committed to social responsibility through selective support of non-profit organizations in the communities where we operate, and in circumstances where communities are facing emergency needs.